Whether you’re an in-house digital marketer or you work for an agency, you can certainly be sure of one thing: you’ll always be learning if you join the ranks of this constantly changing field. If you go this route, you may need to rely more on self-taught knowledge, as you may be part of a smaller team that cannot afford to hire a vendor and needs to manage all digital marketing activities internally. While a little more challenging in some ways, others start out as in-house digital marketing specialists. Working for an agency is also an incredible learning experience because clients expect agencies to know the trends for all mediums and platforms (talk about drinking from a fire hose!) You’ll also be surrounded by others with different knowledge sets than yours from whom you can learn. Many digital marketers break into the field by working for a digital marketing agency, where they’ll get to work on different projects involving multiple channels. The most highly sought-after digital marketers are those with a “t-shaped” skill set, meaning they are highly competent in one particular channel but have reasonable experience with the others. Most digital marketers are either specialists (highly experienced in one or two channels) or generalists who are skillful and knowledgeable about most or all mediums. If you are looking into a career in digital marketing, you will most likely end up on one of two paths. It’s a constantly evolving field-especially when it comes to social media, where new platforms seem to crop up like mushrooms after a rainstorm with surprising regularity-and digital marketers need to keep their finger on the pulse of the latest trends to be successful. What is digital marketing?ĭigital marketing involves promoting your business’s products or services through online channels, such as social media, paid search, organic search, email, and others. So: What kind of salary can you expect if you work in digital marketing? Let’s take a look.